When it comes to online shopping people generally go to the search engines like Google and Yahoo to find the best websites that selling their require product. There are several online shopping portals available in India. Everyone has their own USP in product selling. Some provide huge discount so some attract the users through their brand image. The online shopping stores are pushing themselves to get the customer onboard.
The local stores who are working in the local market for many years have understood that the next big leap in the business is going to be the online shopping store. The local businesses have started moving their business to the online home shopping store where people can purchase the product and get it deliver to their address. This persona of buying the product online is increasing. People are looking for the companies who have their online store where they can evaluate the product in real time. Getting information about the certain product online is very comfortable for the users. The customer gets the ability to check the product image, technical specification, the build material information, pricing and available colors by looking on the product page. The decision making power is completely handover to the customers by providing all the available details to the users. The online store helps both the parties. The business gets their valuable customers by providing the product details and the consumer receives its desired product from the company.
However, the online store is not suitable for all the businesses. Especially the business runs by the distributors. The distributor chain in India is quite big and many small businesses rely on the distributor business model. The distributor purchases the product from the manufacturing company and sales it to the customers by adding the commission on the product price. These are small-scale businesses who cannot afford to get their online shopping stores. Having your online platform and maintaining it is quite expensive affair. Small-scale industries that do not have the infrastructure to manage might not able to get into the online business. Even small business that relies on a local day to day sale may not have the bandwidth to manage the online store. This is a big problem that small businesses face in India.
Challenges faced by online shopping store in India:
1) Lack of infrastructure: The lack of infrastructure is big problem companies are facing in India. The online store requires continues IT maintenance which is quite expensive in India. Therefore, companies prefer using the traditional way of selling product. The small scale business will not afford to have their own development team in-house to manage the online store. They were having no option than going to the consumer directly and sale the product in traditional practice.
2) High Competition: Since the e-commerce has adopted by big companies in India, it has become challenging to engage users on your own platforms. If you are selling the common product which is already listed on the big e-commerce sites then chances are your consumers will prefer to buy the product from those top websites. Their brand image will hide your store behind the curtain and you will never get noticed in the crowded market. To overcome the competition you must have your own unique product line which people will never find in the market. Build your identity by having a unique product and then you can have a good number of buyers who are willing to purchase your product. This is the only way you can penetrate the market.
3) Technical Difficulty: Having an online shopping store requires a consistent upgrade in terms of web development. You will require a dedicated team to manage and upgrade the online store continuously. Also, In India, the internet connectivity is the major problem for the online businesses. The infrastructure is still not capable of handling the internet facility at large scale. This is what causing the technical barrier for the online portals. Your customer also faces the internet connectivity problem and due to that, they find hard time processing the payment on the online stores in India. In many cases, the payment gets drop due to the low internet connectivity.online shopping site in india
In conclusion: The online shopping stores are growing faster in India. The local companies are upgrading their management structure and moving their local store to the online facility. In coming days we will see many more eCommerce platforms competing with easy other to grab the market shares in the industry. It will be interesting to see who will win the race and reach the pinnacle of the industry.